Creative Direction: Steven Anderson
Art & Design Direction: Aideen Gowing & Alison Elwell
Copy: Sarah Lindsay
Art & Design Direction: Aideen Gowing & Alison Elwell
Copy: Sarah Lindsay
Working as part of the design team I was responsible for the art & design direction, production and roll-out for the nationwide, site specific and event advertising campaign aimed at raising awareness and increase visitor numbers across their 400+ sites. Concept was to 'Step into England's Story' and bring 2,000 years of history to life.
Campaign deliverables: Press / Digital / Event / OOH / Radio
Results: Visitor numbers exceeded 1 million for the first time ever. This was a 13% increase from the previous year and a 12% increase in revenue.
Results: Visitor numbers exceeded 1 million for the first time ever. This was a 13% increase from the previous year and a 12% increase in revenue.
