Creative Direction, Design & Copy: Aideen Gowing
Digital campaign run in partnership with the Rough Guides to help people become more aware of their finances and also encourage them to be more proactive when it comes to personal finance. Click throughs direct consumer to a series of guides which could help people make the right financial decisions for them and also use as an informative tool when financial planning. Design for front end of Google Money Hangout series and also a series of online infographics which ran in conjunction to the Money Hangouts and Rough Guides to Finance illustrating the general spending habits of Britons today.
Campaign deliverables: Digital Ads / Downloadable Infographics / Google Hangout
