Agency: Black & White Thinking
Creative Direction: Steven Anderson
Concept & Art Direction: Aideen Gowing
Design: Aideen Gowing & Lori Grossman
Topline Copy: Aideen Gowing & Tim Diviny
Creative Direction: Steven Anderson
Concept & Art Direction: Aideen Gowing
Design: Aideen Gowing & Lori Grossman
Topline Copy: Aideen Gowing & Tim Diviny
Campaign highlighting just how close to the breadline people would be if their income stopped suddenly. Aimed at promoting a range of protection products.
Campaign deliverables: Press / Digital / Print / DM //
Results: Record AVE figures for a single campaign (+£425,000)
ROI was 4.26:1 / 2.9% Market share increase (ABI Data)
National coverage in press and broadcast channels along with exposure in parliament.
ROI was 4.26:1 / 2.9% Market share increase (ABI Data)
National coverage in press and broadcast channels along with exposure in parliament.
